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Internet marketing: from Attract to Delight

We usually start with the collection and analysis of data. This gives you a broad view: technical analysis, competition research, keyword analysis, CRO, target profile determination….

We create a strategic plan based on these analyses. Here we are guided by the ACCD principle, where the customer experience is placed at the centre:

  • Attract
  • >
  • Convert
  • >
  • Close
  • >
  • Delight

These four stages form the roadmap for the practical implementation of any Internet marketing strategy. Each stage requires the use of specific techniques. Each phase leads to measurable results. And together they ensure online success.

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