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Internet marketing: from Attract to Delight
We usually start with the collection and analysis of data. This gives you a broad view: technical analysis, competition research, keyword analysis, CRO, target profile determination….
We create a strategic plan based on these analyses. Here we are guided by the ACCD principle, where the customer experience is placed at the centre:
- Attract
- >
- Convert
- >
- Close
- >
- Delight
These four stages form the roadmap for the practical implementation of any Internet marketing strategy. Each stage requires the use of specific techniques. Each phase leads to measurable results. And together they ensure online success.
Attract
We optimize the channels used to attract visitors: organic and sponsored search results, ads, email marketing, social media and content marketing.
Convert
We improve the conversion rate by making landing pages and calls to action more attractive, user-friendly and convincing.
Close
The step from lead to client. Using email follow-up and integration of your CRM system with your Internet activities, among other things, we give the final push.
Delight
Satisfied customers are your best ambassadors. We strengthen this with valuable content that is appreciated and shared by your target audience.
