A study conducted in 2018 showed that in Spain 86.1% of the population between 16 and 74 years used the internet every day and 13.5 million families had an internet connection at home.
Last year, almost 50% of the Spanish population bought online, producing an average expenditure of 63 € per person.
Madrileños use the internet much more than the people living in Melilla.
Spain has 5 different languages
All Spanish people speak Castilian and most of the content oriented to a Spanish audience is written in this language, which is the most known and spoken in the whole country.
There are still 4 more co-official languages, spoken only in specific areas of the country.
Spanish people feel more and more comfortable buying online, without having to leave home. Therefore, it’s vitally important to position itself on top of the search engines through the use of keywords and more complex searches, which can help customers increase their profits, increasing the visibility of their business or brand.While deciding the right keywords, it could be interesting to add a long tail in which the name of the different cities appears. In this way, it is possible to reach a better position in the search with geographic criteria.
It is also important to take into account the characteristics of the Spanish language. In Spain, the formal language has fallen into disuse and, unlike Latin American countries, only on rare occasions do people address the audience using the courtesy form (third person, singular or plural).
It is important to keep a tone close to the interlocutor without falling into vulgarity or too colloquial language.
Castilian grammar is quite complex, so it is important to rely on experienced writers and copywriters. Careful attention must be paid to accents because the meaning of a word can change considerably if not written correctly. Simple verbal forms and short sentences are recommended.
There is a saying that goes, “Spain is different.” We don’t talk about napping the so-called siesta, bulls, tapas or flamenco. Applied to the world of SEO, this phrase means that to be efficient in the keywords research, it’s necessary to create the best titles and meta descriptions. It is fundamental to talk to a Spanish copywriter who is familiar with both the language and mentality of Spanish people.
No! This is a classic mistake of all Seo Specialists who don’t speak Spanish. There are several different words and expressions. For example, if you want a snack, in Spain you’ll use the word ‘tapa’, in Mexico ‘botana’, in Argentine ‘picadita’ and Venezuela ‘pasapelo’.It could be a little confusing, therefore it is very important to keep in mind that in Spain, every time items created by a Latin-American copywriter or vice versa, it will be necessary optimize it and use suitable keywords and content for Spain.
No worries, it’s possible to use most of the content and change just a few details to make it more local.
A recent study displayed almost 43 million people, which is 93% of Spain, regularly used social media in the last year. This is 4% more than the previous year. The study also shows that the most used social networks for private persons are:
However, the list of social networks that are frequently used for business to advertise products or services is different:
Does the principle of engaging local experts for international SEO sound logical to you? Then you might be interested in a conversation with SEO consultants who have made this their specialty. We are happy to tell you, without obligation, what we can do for your business.
It’s necessary to apply an efficient and rational content marketing strategy by using link building. Today, the brand is certainly more important than the product itself or the service it offers, as demonstrated by successful companies such as Hawkers. The first thing you have to do is to make your brand visible on social networks. This is a common step which can be achieved in different ways. For example, small-claim actions, but really efficient if you use links, such as catchy articles or posts that could be published on other websites or through Facebook, Twitter etc. There are also less expensive ways like using Youtube to promote the brand or recruiting “instagramers” to promote the quality of your company. There are options for all budgets.
Numerous link building strategies can be used to improve your brand in Spain, for instance, viral actions, press releases, link baiting, event creation, community projects and promotions. These should be planned and used according to the characteristics and goals you are trying to achieve.
When choosing a domain name in Spain, you have to consider two options. The first one is a more local domain name ‘.es’, the second is the generic one ‘.com’. The local one ‘.es’ is more suitable and interesting for local business.
However, if you want to reach as many visitors as possible, it is much more feasible to choose the generic domain, with which it’ll be possible to reach the wide audience of South America as well.
At Optimize we work for international brands on a daily basis. The more we know about targeted SEO for local markets, the more we realize that you can never beat local experts. That’s why we make use of them. In 28 countries on five continents we work closely together with local partners. Professionals who have a thorough knowledge and understanding of their home market.
Our combined expertise stands for effective en trouble-free global internet marketing: local SEO anywhere on this planet, available round the corner.
Let’s exchange ideas.