Incoming links are a popularity signal that Search Engines analyse, so some SEO agencies in Portugal still focus a lot on linkbuilding, to “boost” how Google perceives the authority/popularity. We recommend Content Marketing as a base to increase authority, rather than blunt linkbuilding. The multi-lingual aspect of Portugal makes that with the same quality content, we can immediately target Portugal or other countries where Portuguese is spoken. The fact that Portuguese is spoken in 10 different countries makes content marketing a particularly good tool to gather more traffic, which along with linking opportunities, also provides popularity signals to Google.
81% of internet users use mobile messenger apps and the same percentage of users watch videos on their smartphone. The popularity of mobile internet is growing in Portugal and people are getting acquainted to buy online. In comparison with other European countries, online payment methods are custom in Portugal, the majority is done via a smartphone.
Does the principle of engaging local experts for international SEO sound logical to you? Then you might be interested in a conversation with SEO consultants who have made this their specialty. We are happy to tell you, without obligation, what we can do for your business.
65% of all Portuguese are active on social media platforms, 6.7 million users out of a population of 10.30 million. 78% of the Portuguese population are internet users, 8.02 million in total.
The most active social media platforms in 2019 are, sorted by numbers of daily users:
More details can be found here.
At Optimize we work for international brands on a daily basis. The more we know about targeted SEO for local markets, the more we realize that you can never beat local experts. That’s why we make use of them. In 28 countries on five continents we work closely together with local partners. Professionals who have a thorough knowledge and understanding of their home market.
Our combined expertise stands for effective en trouble-free global internet marketing: local SEO anywhere on this planet, available round the corner.
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