Content marketing is one of the most effective techniques for online marketing in Italy, useful to increase a brand’s awareness as well as reputation and engagement. One of the best ways to increase engagement with your brand is to be constantly present on Social Networks: this will help raising the popularity of the brand through comments and followers’ activities.
Another commonly used technique in content marketing is to ask some blogs, in line with your visions and values, to write about one or more products of the company.
The quality of the content is extremely important, and texts should be catchy and engaging, but at the same time informative.
The main Italian Search Engines are Google.it and Bing.
We can consider Youtube as a Search Engine as well, as it has become the first social media for a significant number of users.
Another important website for the Italians is Amazon. A marketplace which is not exactly a search engine, but boasts thousands of users every day.
85% of the Italians is active from mobile and use it for many hours per day, for shopping, paying bills, making research or streaming videos.
Use of electronic devices among Italians
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Italian is spoken by over 85 millions of people in the world, the majority is located in Italy.
Some issues to consider when adapting content for Italian speakers:
59% of Italians are active on social media, about 35 million. Only 11% of Italians use them for work and an average of 7.4 accounts per person was recorded.
According to a report of January 2019, the most used social networks are:
Twitter is losing more and more users, only 23% of the Italian population is still using it.
On the other hand, LinkedIn is being increasingly used, by about 11 million Italians, mainly by users between 25 and 54 years old. This social media is chosen primarily for professional use, especially for finding a job and its use ends with who is about to retire.
Instagram mostly registers users in the 18-29 age group, while Facebook in the 25-54 age group.
In the meantime, Google+ has almost disappeared.
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