SEO in Italy | SEO Agency for Italy

SEO in Italy, data and preferences

Italy counts about 60 millions of people
92% of Italians, about 54.80 million of people, use Internet
E-commerce has known a remarkable development during the last years, overcoming 42 million of users per month. In fact, 75% of population visit online shops and 42% pay online.

Keyword research and SEO Copywriting

According to statitics, Italians frequently shop online and use the web to get information on items they want to buy. For this reason, it’s important for a website to be ranked among the first results on search engines for keywords for which potential buyers search.

If necessary, it is possible to choose keywords according to region and city, in order to reach a specific target.

It is increasingly important to have a very local SEO strategy. Google automatically shows the place you are searching from and geolocates it using IP address, in order to always provide more relevant results.
Usually, in the Italian language, there is a large use of plural nouns, linkers and keywords’ synonyms. Punctuation must be appropriate and correct. While maintaining syntactic consistency and correct grammar, an informal tone of voice is preferred, rather than a more formal one, and short periods.

Linkbuilding in Italy

Content marketing is one of the most effective techniques for online marketing in Italy, useful to increase a brand’s awareness as well as reputation and engagement. One of the best ways to increase engagement with your brand is to be constantly present on Social Networks: this will help raising the popularity of the brand through comments and followers’ activities.

Another commonly used technique in content marketing is to ask some blogs, in line with your visions and values, to write about one or more products of the company.

The quality of the content is extremely important, and texts should be catchy and engaging, but at the same time informative.

Search Engines

The main Italian Search Engines are Google.it and Bing.
We can consider Youtube as a Search Engine as well, as it has become the first social media for a significant number of users.
Another important website for the Italians is Amazon. A marketplace which is not exactly a search engine, but boasts thousands of users every day.

Mobile internet

85% of the Italians is active from mobile and use it for many hours per day, for shopping, paying bills, making research or streaming videos.

Use of electronic devices among Italians

Smartphone	PC	Tablet
76%	62%	31%

The best domain name

For both visitors and companies, the most popular domain name extension in Italy is .it.
The .com is used for national and international business activities.

Already convinced?

Does the principle of engaging local experts for international SEO sound logical to you? Then you might be interested in a conversation with SEO consultants who have made this their specialty. We are happy to tell you, without obligation, what we can do for your business.

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Italian language

Italian is spoken by over 85 millions of people in the world, the majority is located in Italy.
Some issues to consider when adapting content for Italian speakers:

Its complexity
Spoken informal language and social media language (e.g. Instagrammabile)
the importance of syntax and grammar, especially the conjugation of verbs and the coordination of verb and subject.
English words

Social media in Italy

59% of Italians are active on social media, about 35 million. Only 11% of Italians use them for work and an average of 7.4 accounts per person was recorded.
According to a report of January 2019, the most used social networks are:

Secondo un report di gennaio 2019, i social più usati sono:

Youtube
Whatsapp
Facebook
Instagram
Facebook Messenger

Twitter is losing more and more users, only 23% of the Italian population is still using it.
On the other hand, LinkedIn is being increasingly used, by about 11 million Italians, mainly by users between 25 and 54 years old. This social media is chosen primarily for professional use, especially for finding a job and its use ends with who is about to retire.
Instagram mostly registers users in the 18-29 age group, while Facebook in the 25-54 age group.
In the meantime, Google+ has almost disappeared.

There’s no SEO like local SEO

At Optimize we work for international brands on a daily basis. The more we know about targeted SEO for local markets, the more we realize that you can never beat local experts. That’s why we make use of them. In 28 countries on five continents we work closely together with local partners. Professionals who have a thorough knowledge and understanding of their home market.

Our combined expertise stands for effective en trouble-free global internet marketing: local SEO anywhere on this planet, available round the corner.