In Belgium we speak 2 languages
Wrong! Actually there are three official languages, but the country is roughly divided in 2 main parts; a Dutch speaking part in the north, and a French speaking part in the south. There is however also a much smaller part of the population that actually speaks German. This multilingual aspect is our DNA at 0ptim1ze, because we are a Belgian company.
Keyword research in Belgium
Being a small region, which is even cut in half by the language border, there is not a lot of data available to do keyword research. Often keyword research tools will report no activity on keywords that probably do have some activity. By combining keyword research in France and Netherlands with a native Belgian’s expertise you can obtain the results that you need.
Copywriting for the web in Flemish
The Flemish language is a variation of the Dutch language. It differs mainly in terms of pronunciation, however some French and English loanwords are used, which would raise an eyebrow with Dutch natives. Depending on your resources, the art consists in using only common vocabulary, or make two distinct versions.
Copywriting for the web in Walloon
It might surprise you that doing SEO in Walloon (or any other online marketing activity) in this language does not make sense. This is simply because Walloon is no longer the primary language spoken in Wallonia. To reach the main part of southern Belgium, you just need to write in French. The French used in Wallonia is very similar to that of France or Switzerland, but some terms used in Belgium are considered archaic in France. Also, some loanwords from languages such as Walloon and Dutch are used in Belgium. Here again, the art consists in using only common vocabulary, or make two distinct versions, depending on your resources.
Along with Netherlands and France, Belgium is one of the more expensive countries for mobile usage in Europe. Still, usage of mobile internet is growing and Belgians are using it more and more to buy online.
65% of all Belgians are active on social media platforms, 7.5 million users out of a population of 11.53 million. 94% of the Belgian population has an internet connection, 10.86 million in total.
The most active social media platforms in 2019 are, sorted by numbers of daily users:
More details can be found here.
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