Content Strategy
A good content strategy reflects your core values. In order to find content that best suits you, you should ask yourself:
- How do we want to distinguish ourselves from our closest competitors? What is our ‘tone of voice’? How do we want the market to think and share about us?
- Who are our target groups? Do we know them from the outside and the inside?
- In which parts of the market do we want to claim special expertise?
Content is a long-term strategy. You not only need quality articles, videos or infographics; you also need a good plan, covering topics, frequency and other matters such as the use of social media.
At Optimize we provide the content for a number of international customers. We have built a network of copywriters and translators who consistently provide quality and creativity across range of languages.