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Black Friday: e-commerce advice for successful seasonal marketing
November 6, 2017Black Friday is gaining importance for webshops. These marketing tips are also useful for other seasonal peaks, like Christmas, Halloween, etc.
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Content marketing is all about finding the right balance
September 8, 2017All sorts of agencies present themselves as content marketing experts, for content marketing is hot. As with all new fields, the first practitioners come from a variety of disciplines: marketing, advertising, journalism, pr. That results in different visions. If we can even call them that … A lot of content marketing efforts suffer from, what … Continue reading Content marketing is all about finding the right balance
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Are Google’s days numbered?
July 21, 2017A survey by US investment adviser Raymond James shows a shift in online search behaviour. In 2014, 55% of the people who wanted to buy something searched through a search engine and 38% went straight to Amazon. In 2016, the case was reversed: only 26% began their search through a search engine and 52% immediately looked … Continue reading Are Google’s days numbered?
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Conversion Day in Brussels … and 0ptim1ze was there!
December 5, 2016Conversion Day: Our 5 Key Takeaways On Tuesday 15 November 2016, 700 online marketers joined Bloovi’s Conversion Day at the Brussels Event Brewery. A day filled with interesting speakers on the latest trends and challenges in the world of online marketing. And we were there! These are 5 takeaways that you should definitely remember:
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The success of long balls
May 12, 2015Today we talk about football, only to move to the subject of online marketing. Louis van Gaal (what he did with football) The Admiral Club history Win with what you have Guerilla marketing (tactics inspired by van Gaal) You have a passion You have a story You have an audience You have customers You have … Continue reading The success of long balls
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