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International marketing blunders: laugh about them rather than make them
May 11, 2020Is your product a hit in the Netherlands? Try it in Uzbekistan! No problem at all. Thanks to the internet, you can open a shop there from behind your desk. The only question is: how do you hit the right note with the Uzbeks and avoid blunders that can destroy your efforts before you get … Continue reading International marketing blunders: laugh about them rather than make them
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Tips for better blog posts
May 4, 2020SEO Even the best blog post is useless if it is not read. That is why everything starts with organic findability. Determine on which search terms you want to score. Use these terms in your text, especially in the header, subheadings and intro. Don’t overdo it and do it in a natural way. Make effective … Continue reading Tips for better blog posts
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SEO 2019: this is what John Mueller told us in Brighton
May 8, 2019On the 12th of April 2019 we were at brightonSEO, one of the most important events in the SEO world, to stay informed and keep up with the latest trends and news. We have heard various interventions, but above all, the Q&A session with John Mueller was the one that best summed up the hot … Continue reading SEO 2019: this is what John Mueller told us in Brighton
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Rand Fishkin on the future of SEO
December 27, 2018One of the authorities in all matters concerning SEO is Moz-founder Rand Fishkin, currently CEO of SparkToro. He was one of the key note speakers of BrightonSEO, the huge twice-yearly search marketing conference in the English seaside resort. On 28 September 2018, he performed for an audience of 3,000 people.
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New Magic SEO technique
October 31, 2017Originally written in 2014, yet still up-to-date this year! Go to Part 1 : It’s all about meeting the right people Go to Part 2: An interesting technique Go to Part 3: Patience is a virtue Go to Part 4: The Rascals at Work Go to Part 5: Starting to get it Part 1 : … Continue reading New Magic SEO technique
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Blogging on Medium. Do or don’t?
August 22, 2017When it comes to blogging, there are more possibilities than just your own website. While content is still found through search, more and more people go directly to their favourite websites to read about the things that interest them. Blogging platforms are found everywhere on the internet. They are websites where companies, experts, and ‘ordinary … Continue reading Blogging on Medium. Do or don’t?
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Are Google’s days numbered?
July 21, 2017A survey by US investment adviser Raymond James shows a shift in online search behaviour. In 2014, 55% of the people who wanted to buy something searched through a search engine and 38% went straight to Amazon. In 2016, the case was reversed: only 26% began their search through a search engine and 52% immediately looked … Continue reading Are Google’s days numbered?
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The 5 rules that make your A/B Test SEO Safe
September 15, 2016How to avoid breaking your SEO when doing A/B tests “[…] we’re glad you’re testing! A/B and multivariate testing are great ways of making sure that what you’re offering really appeals to your users.” – Google We do A/B tests to improve the quality of our website and, ultimately, conversion. But we don’t want to … Continue reading The 5 rules that make your A/B Test SEO Safe
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How we made the Klium website 100% faster with a simple modification
August 29, 2016A slow website means a lot of missed opportunities. Visitors quit before they see your products and you miss out on engagement and sales. The direct connection between page load time and conversion has been proven in many studies. For example, in this recent Mobify Report. But also you might miss out on “Google love”. … Continue reading How we made the Klium website 100% faster with a simple modification
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4 ways you probably work for Google
July 28, 2016Google answers 3 billion queries a day. To do this, they use an algorithm consisting of some 200 different ranking factors and employ an estimated 1 million servers. Who provides the input for all this software and hardware? What’s the apparent relevance of Google’s search algorithm based on? Well, if Google wants to know something, … Continue reading 4 ways you probably work for Google
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