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International marketing blunders: laugh about them rather than make them
May 10, 2021Is your product a hit in the Netherlands? Try it in Uzbekistan! No problem at all. Thanks to the internet, you can open a shop there from behind your desk. The only question is: how do you hit the right note with the Uzbeks and avoid blunders that can destroy your efforts before you get … Continue reading International marketing blunders: laugh about them rather than make them
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What will government regulation of Big Tech mean for your marketing?
May 6, 2021Google has defined the way we search, Facebook the way we interact socially, and Amazon the way we shop. Three companies immediately come to mind when talking about Big Tech. Although they offer different services, their core activity is the same that is collecting and using data to make a profit. How did these companies … Continue reading What will government regulation of Big Tech mean for your marketing?
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How to Hire an SEO Agency
February 15, 2021You want more visitors, more transactions, and more profit, so you’ve decided to call in the help of an SEO agency. To make sure you pick the right one, you’ll need to assess their performance. Here are three things to look for when hiring. Comparing how candidates perform on each of them will help you … Continue reading How to Hire an SEO Agency
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SEO Tips When Redesigning a Website
February 8, 2021Is your site a brochure or a revenue tool? If your site isn’t well optimized, it probably falls in the former category. And while it’s nice to have a pretty site, your site isn’t meant to just be pretty. It’s supposed to support your business. And if your site isn’t optimized, it’s not doing its … Continue reading SEO Tips When Redesigning a Website
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4 Free Tools Every SEO Should Know
February 1, 20214 Free Tools Every SEO Should Know One of the greatest attractions of SEO is that it’s free. You get free traffic brought to your site through organic searches, translating into real results. Except if you’re an SEO expert, you know it’s more like “free”. Technically you don’t have to pay for SEO, but by … Continue reading 4 Free Tools Every SEO Should Know
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International SEO: should I target by country or language?
January 25, 2021Why would you want to stay local when you can explore international markets? Offering your products and services to a global audience is easy. Selling them may prove a bit more difficult though… International SEO opens new frontiers for your business, but how do you make it work just as well as your efforts at … Continue reading International SEO: should I target by country or language?
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Is your international SEO local enough?
May 12, 2020Here we view international online marketing from an SEO perspective: what is the basis of an international SEO strategy and what do you need to do to develop and implement such a strategy? The basis: technology Of the three pillars of SEO – technology, content and popularity – technology is the foundation. Everything starts with … Continue reading Is your international SEO local enough?
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Tips for better blog posts
May 4, 2020SEO Even the best blog post is useless if it is not read. That is why everything starts with organic findability. Determine on which search terms you want to score. Use these terms in your text, especially in the header, subheadings and intro. Don’t overdo it and do it in a natural way. Make effective … Continue reading Tips for better blog posts
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SEO 2019: this is what John Mueller told us in Brighton
May 8, 2019On the 12th of April 2019 we were at brightonSEO, one of the most important events in the SEO world, to stay informed and keep up with the latest trends and news. We have heard various interventions, but above all, the Q&A session with John Mueller was the one that best summed up the hot … Continue reading SEO 2019: this is what John Mueller told us in Brighton
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Rand Fishkin on the future of SEO
December 27, 2018One of the authorities in all matters concerning SEO is Moz-founder Rand Fishkin, currently CEO of SparkToro. He was one of the key note speakers of BrightonSEO, the huge twice-yearly search marketing conference in the English seaside resort. On 28 September 2018, he performed for an audience of 3,000 people.
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