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What will government regulation of Big Tech mean for your marketing?
May 6, 2021Google has defined the way we search, Facebook the way we interact socially, and Amazon the way we shop. Three companies immediately come to mind when talking about Big Tech. Although they offer different services, their core activity is the same that is collecting and using data to make a profit. How did these companies … Continue reading What will government regulation of Big Tech mean for your marketing?
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Are Google’s days numbered?
July 21, 2017A survey by US investment adviser Raymond James shows a shift in online search behaviour. In 2014, 55% of the people who wanted to buy something searched through a search engine and 38% went straight to Amazon. In 2016, the case was reversed: only 26% began their search through a search engine and 52% immediately looked … Continue reading Are Google’s days numbered?
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Will €1,000 get me on top of the search results?
February 2, 2017‘Will €1,000 get me on top of the Google advertising results?’ We get these kinds of questions regularly. Activity-based budgeting is part of being a good entrepreneur: this is what I want to spend to achieve these results . To answer your question: yes, it is possible to do AdWords with a budget of €1,000. … Continue reading Will €1,000 get me on top of the search results?
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