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Get the best out of your content writers through the perfect brief.

Whether you are a marketing manager or the owner of a webshop, it is highly likely you do not write your content yourself. You have people for that. Maybe in-house or an agency. Or freelancers. Or aunt Annabel’s eldest, who has a knack for this kind of thing… How many times have you muttered underneath … Continue reading Get the best out of your content writers through the perfect brief. →

Content lessons from literary writers – 3

A short story is a love affair, a novel is a marriage.

- Lorrie Moore

Content Lessons from Literary Writers – 2

‘Don’t tell me the moon is shining. Show me the glint of light on broken glass.’ – Anton Tsjechov

Content Lessons From Literary Writers: 1. Personality

“Better to write for yourself and have no public, than to write for the public and have no self.” – Cyril Connolly

Our take-aways from Inbound Marketing Day 2017

What is inbound marketing all about and how to choose the right approach? These are our take-aways from Inbound Marketing Day 2017.

Content marketing is all about finding the right balance

All sorts of agencies present themselves as content marketing experts, for content marketing is hot. As with all new fields, the first practitioners come from a variety of disciplines: marketing, advertising, journalism, pr. That results in different visions. If we can even call them that … A lot of content marketing efforts suffer from, what … Continue reading Content marketing is all about finding the right balance →

Blogging on Medium. Do or don’t?

When it comes to blogging, there are more possibilities than just your own website. While content is still found through search, more and more people go directly to their favourite websites to read about the things that interest them. Blogging platforms are found everywhere on the internet. They are websites where companies, experts, and ‘ordinary … Continue reading Blogging on Medium. Do or don’t? →

Conversion Day in Brussels … and 0ptim1ze was there!

Conversion Day: Our 5 Key Takeaways On Tuesday 15 November 2016, 700 online marketers joined Bloovi’s Conversion Day at the Brussels Event Brewery. A day filled with interesting speakers on the latest trends and challenges in the world of online marketing. And we were there! These are 5 takeaways that you should definitely remember:

Three tips to make the copy on your website convince more visitors

Last month Davide & I went to Conversion Hotel. That’s a seminar in The Netherlands where CRO specialists from all over the world came to talk about the newest insights on conversion rate optimisation. One of the speakers was Amy Harrison, copywriting specialist and almost a standup comedian. In a funny way she explained us … Continue reading Three tips to make the copy on your website convince more visitors →

Tone of voice: the best writing tips for your brand

Everyone writes as part of their profession now. Articles, blogs, social media commentaries, white papers… at every level, we are expected to be able to represent our company in writing. This is risky. A hundred people have a hundred opinions and a hundred writing styles, which is great for a library, but counter-productive when it … Continue reading Tone of voice: the best writing tips for your brand →