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Our take-aways from Inbound Marketing Day 2017
October 27, 2017What is inbound marketing all about and how to choose the right approach? These are our take-aways from Inbound Marketing Day 2017.
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Content marketing is all about finding the right balance
September 8, 2017All sorts of agencies present themselves as content marketing experts, for content marketing is hot. As with all new fields, the first practitioners come from a variety of disciplines: marketing, advertising, journalism, pr. That results in different visions. If we can even call them that … A lot of content marketing efforts suffer from, what … Continue reading Content marketing is all about finding the right balance
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Blogging on Medium. Do or don’t?
August 22, 2017When it comes to blogging, there are more possibilities than just your own website. While content is still found through search, more and more people go directly to their favourite websites to read about the things that interest them. Blogging platforms are found everywhere on the internet. They are websites where companies, experts, and ‘ordinary … Continue reading Blogging on Medium. Do or don’t?
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Conversion Day in Brussels … and 0ptim1ze was there!
December 5, 2016Conversion Day: Our 5 Key Takeaways On Tuesday 15 November 2016, 700 online marketers joined Bloovi’s Conversion Day at the Brussels Event Brewery. A day filled with interesting speakers on the latest trends and challenges in the world of online marketing. And we were there! These are 5 takeaways that you should definitely remember:
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Three tips to make the copy on your website convince more visitors
December 5, 2016Last month Davide & I went to Conversion Hotel. That’s a seminar in The Netherlands where CRO specialists from all over the world came to talk about the newest insights on conversion rate optimisation. One of the speakers was Amy Harrison, copywriting specialist and almost a standup comedian. In a funny way she explained us … Continue reading Three tips to make the copy on your website convince more visitors
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Tone of voice: the best writing tips for your brand
August 18, 2016Everyone writes as part of their profession now. Articles, blogs, social media commentaries, white papers… at every level, we are expected to be able to represent our company in writing. This is risky. A hundred people have a hundred opinions and a hundred writing styles, which is great for a library, but counter-productive when it … Continue reading Tone of voice: the best writing tips for your brand
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