Explore Articles about Content Marketing

Bill Bernbach, the prophet of inbound marketing

The concept of inbound marketing was not known until 2005 when this phrase was coined by HubSpot’s CEO, Brian Halligan.…

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Get the best out of your content writers through the perfect brief.

Whether you are a marketing manager or the owner of a webshop, it is highly likely you do not write…

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International marketing: from translation to transcreation

When you go international, the first thing to do is have your website translated to address your new audiences in…

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