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Bill Bernbach, the prophet of inbound marketing
September 27, 2021The concept of inbound marketing was not known until 2005 when this phrase was coined by HubSpot’s CEO, Brian Halligan. What exactly does it mean? According to HubSpot in 2021, “inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with … Continue reading Bill Bernbach, the prophet of inbound marketing
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Get the best out of your content writers through the perfect brief.
June 23, 2021Whether you are a marketing manager or the owner of a webshop, it is highly likely you do not write your content yourself. You have people for that. Maybe in-house or an agency. Or freelancers. Or aunt Annabel’s eldest, who has a knack for this kind of thing… How many times have you muttered underneath … Continue reading Get the best out of your content writers through the perfect brief.
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International marketing: from translation to transcreation
May 17, 2021When you go international, the first thing to do is have your website translated to address your new audiences in their own language. But your marketing or SEO consultant will probably say it is insufficient, as in, what you need is localisation. Localisation is a big step up from simply translating your content. To go … Continue reading International marketing: from translation to transcreation
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