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Get the best out of your content writers through the perfect brief.
June 23, 2021Whether you are a marketing manager or the owner of a webshop, it is highly likely you do not write your content yourself. You have people for that. Maybe in-house or an agency. Or freelancers. Or aunt Annabel’s eldest, who has a knack for this kind of thing… How many times have you muttered underneath … Continue reading Get the best out of your content writers through the perfect brief.
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International marketing: from translation to transcreation
May 17, 2021When you go international, the first thing to do is have your website translated to address your new audiences in their own language. But your marketing or SEO consultant will probably say it is insufficient, as in, what you need is localisation. Localisation is a big step up from simply translating your content. To go … Continue reading International marketing: from translation to transcreation
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