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Content marketing is all about finding the right balance
September 8, 2017All sorts of agencies present themselves as content marketing experts, for content marketing is hot. As with all new fields, the first practitioners come from a variety of disciplines: marketing, advertising, journalism, pr. That results in different visions. If we can even call them that … A lot of content marketing efforts suffer from, what … Continue reading Content marketing is all about finding the right balance
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Blogging on Medium. Do or don’t?
August 22, 2017When it comes to blogging, there are more possibilities than just your own website. While content is still found through search, more and more people go directly to their favourite websites to read about the things that interest them. Blogging platforms are found everywhere on the internet. They are websites where companies, experts, and ‘ordinary … Continue reading Blogging on Medium. Do or don’t?
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Sharing a link on Facebook? Here’s how to change the preview from July 2017
August 18, 2017Blog posts, articles, a landing page ready for new leads: we post them massively on Facebook in the hope that we’ll get some additional visitors. It was a useful feature that you could easily customize the data of that posted link. After all, the title, description and photo that are automatically loaded are often less … Continue reading Sharing a link on Facebook? Here’s how to change the preview from July 2017
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Are Google’s days numbered?
July 21, 2017A survey by US investment adviser Raymond James shows a shift in online search behaviour. In 2014, 55% of the people who wanted to buy something searched through a search engine and 38% went straight to Amazon. In 2016, the case was reversed: only 26% began their search through a search engine and 52% immediately looked … Continue reading Are Google’s days numbered?
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10 valuable things to consider for a better website
March 21, 2017Having a website is the first requirement to get started with online marketing. Old or new, it doesn’t matter. As long as you have one and you make something of it! Because your website is your business card: the first impression has to be right. But keep in mind that a website is more than … Continue reading 10 valuable things to consider for a better website
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Will €1,000 get me on top of the search results?
February 2, 2017‘Will €1,000 get me on top of the Google advertising results?’ We get these kinds of questions regularly. Activity-based budgeting is part of being a good entrepreneur: this is what I want to spend to achieve these results . To answer your question: yes, it is possible to do AdWords with a budget of €1,000. … Continue reading Will €1,000 get me on top of the search results?
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Conversion Day in Brussels … and 0ptim1ze was there!
December 5, 2016Conversion Day: Our 5 Key Takeaways On Tuesday 15 November 2016, 700 online marketers joined Bloovi’s Conversion Day at the Brussels Event Brewery. A day filled with interesting speakers on the latest trends and challenges in the world of online marketing. And we were there! These are 5 takeaways that you should definitely remember:
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Three tips to make the copy on your website convince more visitors
December 5, 2016Last month Davide & I went to Conversion Hotel. That’s a seminar in The Netherlands where CRO specialists from all over the world came to talk about the newest insights on conversion rate optimisation. One of the speakers was Amy Harrison, copywriting specialist and almost a standup comedian. In a funny way she explained us … Continue reading Three tips to make the copy on your website convince more visitors
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The 5 rules that make your A/B Test SEO Safe
September 15, 2016How to avoid breaking your SEO when doing A/B tests “[…] we’re glad you’re testing! A/B and multivariate testing are great ways of making sure that what you’re offering really appeals to your users.” – Google We do A/B tests to improve the quality of our website and, ultimately, conversion. But we don’t want to … Continue reading The 5 rules that make your A/B Test SEO Safe
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How we made the Klium website 100% faster with a simple modification
August 29, 2016A slow website means a lot of missed opportunities. Visitors quit before they see your products and you miss out on engagement and sales. The direct connection between page load time and conversion has been proven in many studies. For example, in this recent Mobify Report. But also you might miss out on “Google love”. … Continue reading How we made the Klium website 100% faster with a simple modification
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