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International SEO: should I target by country or language?
January 25, 2021Why would you want to stay local when you can explore international markets? Offering your products and services to a global audience is easy. Selling them may prove a bit more difficult though… International SEO opens new frontiers for your business, but how do you make it work just as well as your efforts at … Continue reading International SEO: should I target by country or language?
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Is your international SEO local enough?
May 12, 2020Here we view international online marketing from an SEO perspective: what is the basis of an international SEO strategy and what do you need to do to develop and implement such a strategy? The basis: technology Of the three pillars of SEO – technology, content and popularity – technology is the foundation. Everything starts with … Continue reading Is your international SEO local enough?
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International marketing blunders: laugh about them rather than make them
May 11, 2020Is your product a hit in the Netherlands? Try it in Uzbekistan! No problem at all. Thanks to the internet, you can open a shop there from behind your desk. The only question is: how do you hit the right note with the Uzbeks and avoid blunders that can destroy your efforts before you get … Continue reading International marketing blunders: laugh about them rather than make them
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Tips for better blog posts
May 4, 2020SEO Even the best blog post is useless if it is not read. That is why everything starts with organic findability. Determine on which search terms you want to score. Use these terms in your text, especially in the header, subheadings and intro. Don’t overdo it and do it in a natural way. Make effective … Continue reading Tips for better blog posts
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SEO 2019: this is what John Mueller told us in Brighton
May 8, 2019On the 12th of April 2019 we were at brightonSEO, one of the most important events in the SEO world, to stay informed and keep up with the latest trends and news. We have heard various interventions, but above all, the Q&A session with John Mueller was the one that best summed up the hot … Continue reading SEO 2019: this is what John Mueller told us in Brighton
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Rand Fishkin on the future of SEO
December 27, 2018One of the authorities in all matters concerning SEO is Moz-founder Rand Fishkin, currently CEO of SparkToro. He was one of the key note speakers of BrightonSEO, the huge twice-yearly search marketing conference in the English seaside resort. On 28 September 2018, he performed for an audience of 3,000 people.
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Black Friday: e-commerce advice for successful seasonal marketing
November 6, 2017Black Friday is gaining importance for webshops. These marketing tips are also useful for other seasonal peaks, like Christmas, Halloween, etc.
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New Magic SEO technique
October 31, 2017Originally written in 2014, yet still up-to-date this year! Go to Part 1 : It’s all about meeting the right people Go to Part 2: An interesting technique Go to Part 3: Patience is a virtue Go to Part 4: The Rascals at Work Go to Part 5: Starting to get it Part 1 : … Continue reading New Magic SEO technique
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Our take-aways from Inbound Marketing Day 2017
October 27, 2017What is inbound marketing all about and how to choose the right approach? These are our take-aways from Inbound Marketing Day 2017.
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Content marketing is all about finding the right balance
September 8, 2017All sorts of agencies present themselves as content marketing experts, for content marketing is hot. As with all new fields, the first practitioners come from a variety of disciplines: marketing, advertising, journalism, pr. That results in different visions. If we can even call them that … A lot of content marketing efforts suffer from, what … Continue reading Content marketing is all about finding the right balance
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